Since the first text message was delivered in 1992, SMS, also known as text messages, have existed. The principles haven’t changed much since then, if at all, in terms of how we utilize it. And yet, especially for business, it’s still more well-liked than ever!
In this post, we’ll outline all the ways you may use SMS as a potent marketing tool for your company and all the benefits it provides.
Here’s a fast summary of the reasons why you should utilize SMS gateway for business, after which we’ll get more specific and list the advantages.
Why should SMS be your go-to service channel? Aside from SMS messaging’s dependability, texts are also efficient and quick to examine outcomes. It works well, is easy to set up and operate, and affects reactions and sales chances practically immediately. Compared to email and other forms of marketing, bulk SMS offers benefits.
Direct phoning has been replaced with texting, which still allows for two-way personal communication. 90% of text messages are opened and read within three minutes, according to mobiles quared. For firms, paying that much attention to SMS marketing materials is like finding gold.
In recent years, businesses have discovered a method to modify and optimize SMS for usage as a service tool, which has helped SMS’s prominence as a marketing tool soar. mostly due to all of its benefits!
SMS text messaging for commercial purposes can:
- Improve client loyalty
- Increase brand loyalty
- Give prompt communication
- Bring in more clients and boost total sales
- Offer a profitable return on investment
How does the service of SMS text messaging operate?
You can utilize a customer’s cell phone number (with their consent) if they choose to use your services and offer one as a means of contact or marketing.
You may assign keywords, as well as a subset of keywords, to any specific client in your database for numerous programmes conducted through service providers. These clients can also be divided into categories according to products, interests, etc. The contacts can then choose to receive particular communications from your business.
It’s simple to install the SMS module into the CommBox platform, which then gives you the ability to integrate SMS into your current CommBox account and interact with clients and/or team members via the CommBox smart inbox.
For instance, you may receive and respond to an SMS message sent by a client to the corporate phone number using the CommBox smart mailbox. I’ll go into more detail on how to configure and use a bulk SMS module later.
Marketing using text messages lowers expenses
SMS can be studied in great detail because it is digital data. Assuming you have efficiently segmented your messages, such as with bulk SMS about services, promotions, breaking news, etc. Following that, any SMS messages sent to your consumer may include:
This type of analytical detail is also rather quick! enables your marketing staff to more quickly identify what is effective, build on past successes, and refine messages until it is fully optimised to provide the most sales possibilities and the highest return on investment.
In comparison to some other marketing tactics, like billboards, TV advertisements, or leaflet drops, this type of simple media saves significant time and allows for a clearer assessment of results/ROI.
Advantages of using SMS for business
So let’s get started with our list of various reasons why you should start utilizing SMS gateway for business, and then we’ll explain how you can quickly and effectively add this platform to your other existing communication platforms to develop a perfect strategy for customer service.
Quick delivery
In terms of delivery, bulk SMS is rather speedy and effective, requiring just a few seconds to reach a large audience. It’s uncommon to provide a tailored Schedule Text SMS & Message to an audience so quickly and efficiently.
Rapid outcomes
You will be able to see who has got it right away, along with additional analytical information such as who has opened, read, and most importantly, who has reacted.
Individual
Bulk SMS is an extremely personal communication because it is sent straight to every single consumer. People frequently reply more personally and immediately on mobile phones since they are such private gadgets. Delivering this as a personalized message to each person will help you make it even better. This will undoubtedly get their interest.
Yes, you need to maintain an email list as well. Prospective consumers are far more likely to give you their email address than their cell phone number. This, however, illustrates how private most individuals consider their phone number to be. Customers will probably respond to your messaging better if you have a phone number because they welcomed you in.
Being economical
Text messages are inexpensive, especially when purchased in quantity. No other marketing strategy offers as inexpensive outcomes, especially when compared to more conventional strategies like TV, radio, or print advertising.
Easy and simple
Bulk SMS has become a widely used communication channel because of its accessibility and simplicity. Everyone is familiar with how to open, read, and send texts. Additionally, since communications are limited in length to 160 characters, they are brief, straightforward, and to the point. And who doesn’t enjoy it when it’s short and sweet?
Worldwide marketing
Anyone with a relatively contemporary mobile device and a cell phone service should be able to receive texts. As a result, you may instantly reach millions of individuals from wherever at any time.
SMS is one of the few technologies that is universally synchronised amongst all of the worldwide mobile phone providers due to the projected up to 7 billion mobile phones in daily usage today. Text texting gives you access to the entire planet.
Direct shipping
In addition to face-to-face meetings and direct phone calls, bulk SMS is one of the most direct forms of communication with customers. It’s obvious who the winner is because the other two can be challenging, expensive, and time-consuming.
Accurate
After segmenting your audience, you may precisely target different client groups with different marketing messages. By knowing what works and what doesn’t, you can improve your strategy to increase sales.
Effective
With the option to schedule text messages, you can organise your campaign more quickly and target groups of individuals with scheduled texts rather than having to create individual messages for each recipient.
The additional time may then be used to manage the majority of sales possibilities that will come back from your bulk SMS delivery relatively shortly after you send it, or to work on other business-related tasks.
Analytics and trackable
The majority of providers give delivery reports, which are a wonderful way to examine the success of your bulk SMS deliveries and determine how well your campaigns performed. Bulk SMS may also be readily tracked. The following campaign can then benefit from the lessons you gained.
Conclusion
We believe this article offers a thorough overview of SMS texting for commercial use. It’s crucial to not lose out on what may be a highly profitable way to communicate with your clients given the rising popularity of SMS providers.
Additionally, you don’t have to maintain yet another platform because you can easily integrate it into your current package utilising Guni. Nearly too simple!
The use of Guni will allow you to consolidate all of your communications into one location. So why not ask for a demo to get started?
